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How it works

Creative tools

Briefs, assets, emails, linesheets and creators. Made against your real products and results.

The creative work happens where the products, the segments and the results already are. A brief becomes a tracked job, the assets have versions, the email is built from your catalogue, and the linesheet updates itself.

How it works.

7 parts. Try the ones that move.

  • 1

    Asset library

    Every photo, film, logo and layout in one searchable place, with versions, so nobody hunts for the final file.

    Try it

    One source for the final file. Sample files for a fictional brand.

  • 2

    Briefs and production

    A brief becomes a tracked job, with deliverables, owners and deadlines you can follow.

  • 3

    Content calendar

    What is going out, on which channel, when, and who signs it off.

    Try it
    2 waiting for sign-off
    Mon
    Tue
    Wed
    Thu
    Fri

    Tap a draft to send it for review, and again to approve it. Sample posts.

  • 4

    Email builder

    Build emails from your own products and segments. AI writes the first draft; a person approves it.

    Try it
    Add a block
    Send to

    Built from your products and segments. AI writes the first draft; you approve it.

    To: Bought in the last 90 daysDraft
    The autumn routine
    Cooler days, calmer skin.Three steps for the change in season, picked for you.
    Barrier Repair Cream$58Vitamin C Serum$48Mineral SPF 50$42
    Shop the routine
  • 5

    Linesheets and lookbooks

    Built from your real products, prices and stock, sent to stockists as a link that updates itself.

    Try it
    ONDINEAutumn Winter 2026 · Wholesale prices
    • Barrier Repair CreamBRC-50$29In stock
    • Vitamin C SerumVCS-30$2438 left
    • Mineral SPF 50SPF-50$21In stock
    • Gentle CleanserGCL-150$16Out of stock
    • Retinal Night SerumRNS-30$36In stock
    • Hydrating MistHMI-100$14In stock

    Sent to stockists as a link that updates itself when prices or stock change.

  • 6

    Creators and UGC

    Manage talent, what they owe you, how long you may use it, and how it performed.

  • 7

    Copy in your voice

    AI trained on your tone of voice drafts captions, product copy and emails for you to approve.

What changes.

  • Every photo, film and layout in one place, with versions.
  • A brief becomes a job with deliverables, owners and deadlines.
  • Emails and linesheets built from your real products, prices and stock.
  • Creators, what they owe you, how long you may use it, and how it performed.

Make it where the numbers are.

Talk to us about building yours, or sign in if you already have one.

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The other layers.